Swatch grabs Steve Jobs’ catchphrase from under Apple’s nose

Is it a troll transfer, smart advertising, or one thing else solely? It’s not clear fairly what Swatch needs to do with Steve Jobs’ well-known ‘another factor’ line, however the Swiss watch firm has grabbed a patent on the three phrase phrase.

Earlier than his demise, Jobs was famend for introducing a shock (though incessantly not so shocking) additional on the finish of a presentation. Though Apple has by no means actually exploited ‘yet one more factor’ in promoting, Swatch’s new European patent will little question stick within the craw considerably.

Since Jobs’ dying in 2011, Apple has largely shied away from utilizing the phrase, and that is maybe why Swatch has determined to leap on it. It’s fascinating to think about simply what the corporate may need deliberate. There are not any options but that Swatch is on the verge of releasing a smartwatch, however the patent can be nice to be used in promoting an Apple Watch competitor.

Apple has not reacted – publicly, no less than – to the patent submitting, however there are virtually definitely some irritated individuals at 1 Infinite Loop at not having bagged the patent themselves.