Android-powered BlackBerry ‘Venice’ gets an odd commercial name – Priv

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No prizes for guessing what the moniker is brief for, however the safety-centric slider might have undoubtedly used a catchier signature.

BlackBerry Priv

The final time BlackBerry tried to reinvent itself, a easy, straightforward to recollect mixture of a letter and quantity have been chosen as labels for the Z10, Q10, and Q5. The naming scheme was stored round for the Z30 and Z3, then abruptly, BB moved to phrases. Basic, Passport, and Leap.

It appeared like the right strategy, actually, so long as the advertising idioms have been memorable, which they nonetheless are, to be trustworthy, to not point out the Passport and Basic handhelds have been succinctly and impeccably described by their pseudonyms.

So, then, the place does Priv come from? We don’t imply that actually, as we’re nicely conscious it’s in all probability the abbreviated version of Personal or Privateness. Now, we clearly wouldn’t be very tempted to purchase a BlackBerry Personal phone, given the jokes we’d willingly expose ourselves to, however the struggling Canadian OEM might have considered one thing higher.


Why not Slider as an alternative of Priv? It all the time sounded good to us, and whereas it doesn’t hyperlink to the features BlackBerry will focus all of the publicity cash on, it sticks with you, and invokes one other potential key promoting level of the “Venice”.

By the by, even Venice sounds cooler than Priv, though it is senseless from a strong model-constructing perspective. Then once more, maybe @evleaks is true, and simply as we finally acquired used to Wii, we’ll develop keen on little Priv.

Talking of the legendary Twitter leakster, he was clearly the one to disclose the awkward designation of the primary BlackBerry Android soldier, with N4BB’s perennially dependable sources backing the intel.

A new press render so as to add to the big selection of earlier visible leaks has additionally come to mild, and it stars the BlackBerry Priv in full unfolded touchscreen/QWERTY keyboard hybrid glory. Time for a proper announcement already!

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