Publishers are vulnerable to turning into interchangeable. With Moments and Prompt articles, Twitter and Facebook appear glad to take content material from publishers with out ever sending individuals again to their websites — you already know, the place the place publishers earn their cash. If news retailers and different media properties don’t change one thing, they might turn out to be dumb content material within the smart pipes of social networks.
On this video, I break down how news consumption is altering, why that’s a hazard to publishers, and what they will do to repair it, all in two minutes. And for a deeper investigation, take a look at my feature article “Twitter And Facebook Are Turning Publishers Into Ghost Writers”
Source : TechCrunch