Asus chairman Jonney Shih revealed quite a bit about what the corporate is as much as and what shoppers ought to anticipate from it sooner or later. The corporate is hardly an underdog within the tech world, however outdoors of private computer systems, it has a small footprint.
The corporate has confirmed it may be a drive to reckon with within the mobile area because of the small success of the ZenFone 2 — a bizarre identify for a smartphone however that did not cease fairly an excellent variety of shoppers throwing cash on the device.
From what Shih needed to say in an interview with Trusted Critiques, observers can inform that Asus is planning to take the smartphone business by storm.
In accordance with Shih, Asus should step up its mobile recreation initiatives to stay related. This makes a number of sense as a result of the PC market share is falling, whereas mobile continues to be an incredible success story. Being the quantity 5 PC producer on the earth doesn’t suggest a lot as we speak until shoppers gravitate towards Home windows 10.
Nonetheless, the smartphone market is saturated proper now, so Asus may have no selection however to innovate as a way to seize consideration.
A good way to catch some consideration is to companion with Google once more on a Nexus device. The corporate did this with the Nexus 7 pill again in 2012, and once more with the 2013 variant a yr after. These units have been nicely acquired by each critics and shoppers, although Asus did not benefit from its place to interrupt huge into the market.
The corporate is certainly planning to associate with Google once more, in line with Shih, when requested about it.
“Truly, we’ve lots of tasks ongoing,” stated Shih. “Please simply keep tuned, you already know, keep tuned.”
“I feel we do have fairly an excellent improvement partnership with Google. We’re nonetheless doing a variety of tasks with them collectively.”
One other essential factor Asus is working on proper now’s a VR product. We’re not precisely sure once we may get to see the device, however we do know Asus just isn’t doing it alone. The corporate is working with a associate, although Shih didn’t reveal who this companion could possibly be.
Asus making huge inroads into the VR market is an effective determination because it might take off. Nevertheless, the corporate ought to be cautious as a result of VR has failed prior to now already, and it might achieve this once more.
What about smartwatches? Virtually each tech firm is working on a smartwatch.
Asus has already ventured down this path with the ZenWatch referred to as Man, one other bizarre identify for a gadget. The ZenWatch acquired loads of reward for its straightforward-on-the-eyes design and continues to be one of many higher Android Put on units to date. Nevertheless, it didn’t carry out at comparable ranges to the Apple Watch, however nobody anticipated it to.
The success the corporate has skilled with the ZenWatch is essentially right down to the truth that the device just isn’t trying to exchange your smartphone, Shih claims.
“The best strategy up to now, I nonetheless consider, is [the watch] as a companion of the phone,” defined Shih. “We consider we took the correct strategy from the very starting with the design, changing your watch.”
Little question Asus is working on a subsequent-era smartwatch, and we will not wait to see what it appears like.
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Source : TechTimes