At this time Google revealed a patent application for utilizing holograms in a head mounted display like Google Glass. It might successfully let Google create augmented actuality experiences that superimpose pc-generated imagery (CGI) atop the actual world. Filed in March 2014, the patent exhibits Google’s analysis into the way it might merge its head mounted display know-how with AR.
[Correction: This is a published patent application, not a granted patent.]
However what’s maybe extra fascinating is how the patent contextualizes Google Inc main the $ 542 million funding spherical for augmented actuality startup Magic Leap. One risk is that Google’s smart eyewear might be the hardware platform for Magic Leap‘s AR content material.
Once I requested concerning the patent and its significance, I acquired this boilerplate no-remark response from Google: “We maintain patents on quite a lot of concepts – a few of these concepts later mature into actual services or products, some don’t. Potential product bulletins shouldn't essentially be inferred from our patents.”
However let’s dive slightly deeper, although the patent may by no means be exercised and there’s no official phrase on the way it might relate to Magic Leap.
Whereas Google’s unique Glass initiative faltered because of the hardware’s clunkiness and lack of actual-world utility, it’s nonetheless within the smart eyewear recreation. It’s promoting variations of Glass for enterprise, in line with 9To5Google’s Stephen corridor. In the meantime, Enterprise Insider’s Jillian D’Onfro just lately reported that Google is making an attempt to revive the Glass initiative via what it’s calling Undertaking Aura.
One strategy to make smart eyewear extra helpful can be to permit projected content material to work together and react to the actual-world behind it, slightly than simply being pasted on prime. The new patent “Lightguide With A number of In-Coupling Holograms For Head Wearable Show” particulars how Google might probably do that with augmented actuality by way of holograms. It describes how “with augmented actuality the viewer’s image of the world is augmented with an overlaying CGI, additionally known as a heads-up display”.
However who would make the holograms projected in Google’s smart eyewear? Magic Leap is one risk.
Over the previous few years, Magic Leap has filed a bunch of logos for forthcoming augmented actuality content material. These embrace characters, titles, and games like Tremendous Bionic Bitforce, Roadkill Warriors, Monsta Battle, Moonstone Monsters, Moonsters, and my private favourite, Flutterboard, which refers to “flying sentient skateboards”. The startup additionally launched this demo video of how augmented actuality gaming might work:
This patent and trademark analysis got here from authorized know-how agency SmartUp Authorized. The corporate’s founder Mikhail Avady tells me “I consider Google needs Magic Leap to be the content material supplier for Google Glass. If we take a look at their trademark purposes, it exhibits very story and content material based mostly logos. Magic Leap needs to show the world right into a movie show and Google needs it to be by way of Glass.”
That might be a logical think about why Google Inc, not Google Capital or Google Ventures, however the core know-how firm itself, led the half-billion greenback spherical in Magic Leap. For Glass to turn into a well-liked augmented actuality platform, it's going to want nice content material — one thing Google’s by no means been nice at it. However with tons of gaming expertise, Magic Leap might maybe at some point make should-see AR experiences that run on Google’s hardware.
Source : TechCrunch