Squad Expands Your Social Circle With Group-On-Group Action

Posted on

Squad is betting that the best time to satisfy new individuals is whenever you’re already out and about with pals, primed to satisfy different teams of buddies.

The New York Metropolis startup is formally launching its iOS app right now, and it’s additionally saying that it has raised $ 1.7 million in seed funding from Lerer Hippeau Ventures and First Spherical Capital.

To make use of the app, you type a squad with anybody you’re going out with on a given night time. Every of you has your personal profile, and you may chat internally together with your squad, however it’s also possible to take a look at different teams and swipe sure or no to point whether or not you’d be curious about assembly up.

So is that this principally simply Tinder for teams? Not precisely. Founder and CEO Adam Liebman stated the thought isn’t to create a courting app, the place there’s inevitably lot of weight (romantic, sexual, no matter) on the assembly. Squad is designed to facilitate extra informal meetups — positive, it might result in courting or a hookup, however that’s not the primary objective.

“Do I need to exit and have a assured good time with pals and doubtless don’t meet that particular somebody?” he requested. “Or do I’m going out on a date, the place the probabilities that they’re our soulmate are very slim, however there’s this weight that explicitly hangs over you.”

squad 2

Naturally, Liebman is within the “good time with associates” column. He stated the thought got here from a visit to Montreal, the place he “hacked Tinder” by turning his profile into a gaggle profile that allowed him and his pals to satisfy new individuals whereas touring, an strategy that led to interactions that have been “enjoyable, natural and never creepy.”

READ  Snapchat seeks salvation in long-form and “hands-on” AR ads

Should you’re like me, you’re already questioning who’s or isn’t in your “squad,” however don’t fear — it’s not everlasting. Squads are, by their nature, ephemeral. As Liebman put it, “A squad is who you’re going out with.” You possibly can have one squad tonight, and a unique one tomorrow. Equally, the connections between squads will solely final for 24 hours — so that you’ve obtained a deadline to make plans and share contact information.

Liebman gave me a bit extra element about how the app works, like how there’s an internal chat inside squads but in addition chats between totally different squads. At a sure level, it began to look like a whole lot of work simply to attach with one other random group of pals, however Liebman argued that it’s meant to be “analogous to how these dynamics play out in actual life.”

Consider the occasions you’ve been out with pals and began chatting up one other group on the similar bar. Or once you’ve been with one group of associates and began texting somebody to persuade them to return over, and perhaps deliver their associates too. That’s the essential concept right here, simply in an app, and never restricted to your bar or your social circle.


Liebman contrasted this strategy with group courting apps like Grouper, the place there are often two individuals (one from every group) who’ve related, they usually’ve introduced their pals alongside for the journey. The issue there, he stated, is that even when the date finally ends up going properly, “two-thirds of the individuals there are going to have a poor consumer expertise.” And the group courting strategy is extra formal than Squad’s, with a delegated time and place (and often the expectation of unisex teams, whereas Squad’s squads might be combined gender).

READ  This Tent Will Totally Change Your Thinking About Camping, Just Enter Inside Once…

Liebman emphasised that with Squad, there are “no strings hooked up.” In the event you meet up with one other squad however the 2 teams are “not vibing” and considered one of them needs to go away, properly, no massive deal. Heck, it’s positive in case you attempt to meet up they usually by no means present up in any respect, as a result of even within the worst case state of affairs, “You’re nonetheless having your night time out with your mates.”

The Squad app is free. Liebman stated the present focus is on “creating a fantastic product,” however ultimately, he plans to become profitable via model promoting, in addition to promotions from close by companies and occasions.

Featured Picture: Squad

Source : TechCrunch