Twitter Introduces Gnip Insights APIs To Help Brands Better Understand Audiences And Content

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Gnip is the corporate that has been maintaining archives of each tweet going again to the primary one in 2006. Twitter knew how essential this knowledge was to entrepreneurs and corporations so it acquired the corporate and now has a fleet of APIs that it’s making financial institution on.

Most just lately it opened up on the spot entry to all of these historic tweets. At this time, throughout its developer convention Twitter Flight, the corporate introduced a new suite of APIs, referred to as “Gnip Insights APIs.”

With over 500 million tweets a day, the glut of knowledge causes confusion relating to rounding all of it up and making sense of it. Knowledge doesn’t do something by itself and wishes some massaging. The Insights API presently has two elements — the Engagement API and Viewers API.


Right here’s an evidence of each from the Gnip staff:

The Engagement API offers highly effective and versatile entry to impressions and granular engagement knowledge for Tweets from owned accounts. This new knowledge will assist manufacturers higher perceive the efficiency of their content material to allow them to measure and enhance their advertising efforts on Twitter.

The Viewers API delivers combination details about custom-outlined teams of people that use Twitter, making it straightforward to derive beneficial insights about these audiences. It does this by leveraging Twitter’s strong viewers insights knowledge set to ship sampled, aggregated demographic and curiosity knowledge whereas defending the privateness of customers.


That is all knowledge that Gnip and Twitter have by no means surfaced earlier than.

The thought is the higher you perceive issues, the higher you possibly can perform future campaigns and plan out doing extra of them. And you already know, maybe spend a few of these promoting bucks with Twitter to do them.

Twitter’s VP of Knowledge Merchandise, Chris Moody, stated that that is what manufacturers have been asking for, and listening is one thing Gnip has all the time achieved nicely.

The new knowledge will solely be out there with Networked Insights and NetBase, its “launch companion.” It ought to grow to be out there extra extensively after a “brief whereas.” Networked Insights works with manufacturers like Beneath Armour, whereas NetBase sports activities Coca-Cola as a shopper.

Beta entry is being doled out beginning immediately. As well as, corporations that undergo the TechStars accelerator will now get entry to Gnip’s knowledge because of a new partnership with Twitter.

Twitter Flight Developer Conference

Source : TechCrunch