Twitter To Let Brands Link Up Users’ Twitter Handles With Their Customer Accounts For Customer Care

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Yesterday we wrote about Twitter’s curiosity in build up its platform as a spot for companies and types to handle buyer care, and immediately Twitter unveiled a few of the early features of that effort. At its Flight developer convention, the corporate confirmed the way it was working with Material and Gnip to assist companies run buyer providers over Twitter. Early customers embrace lodge chain Hilton.

A number of features have been unveiled immediately. To begin with, companies can use the Material developer platform to hyperlink up a buyer’s phone quantity or Twitter credentials to that buyer’s account with that enterprise. You do that within the CRM backend, however then when the customer support rep sees the consumer on Twitter by way of an enterprise shopper, it's going to routinely hyperlink the 2. Twitter is displaying off the way it works with Oracle, one of many firm’s early companions, for its buyer care effort.


It will then comply with via to how corporations are capable of monitor customers’ interactions with their model over Twitter, a thread of tweets that may higher point out whether or not the client is having a persistent drawback, or no matter different historical past there could also be.


The opposite space that's getting turned on as we speak is one thing Twitter refers to as “single-tweet resolutions” — primarily as a result of a consumer’s Twitter account will probably be linked up with their buyer account, the customer support rep will have the ability to see that buyer’s buy historical past and supply rather more direct and particular recommendation over Twitter in response to questions.

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Twitter — with its quick-paced, actual-time news stream and skill to ship Tweets to some other account (apart from people who take the time block you) — all however dominates buyer providers on social media. The corporate says it about 80% of all requests come via its platform.

Chris Moody, who runs Twitter’s Gnip division, advised TechCrunch in an interview that there are a number of advantages for companies operating customer support via Twitter. One is the essential potential to facilitate customer support to have the potential to work extra simply and effectively than older, legacy providers like 1-800 numbers.

Moody claims that it’s one-sixth the price to run these providers on Twitter in comparison with different legacy channels. The opposite is the truth that for Twitter, it’s a method of getting nearer to those companies as shoppers, who may then select to show to Twitter for different issues, like their advertising actions.

Twitter Flight Developer Conference

Source : TechCrunch