Chicago, say “Hey, Moto” to Motorola’s new retail retailer alongside 108 N. State St.
In the metropolis middle of its hometown, the Lenovo-owned firm is opening its first ever brick-and-mortar retailer on Nov. 7, simply in time for the vacation purchasing season.
The “Moto Store” is Motorola’s “experiential boutique” the place it hopes clients can rise up shut and private with the firm’s newest line of smartphones and smartwatches. On the official Motorola weblog, the firm explains that “smartphones and wearables are the most private equipment we personal, and we need to make the buying expertise for Moto units equally private.”
As an alternative of glazing our eyes over digital merchandise online and studying by way of an extended record of technical specs, Motorola needs the Moto Store to be the place for us to actually get palms-on with its newest devices and really check them out with our personal palms (and it is completely okay in the event that they slip by means of our fingers, too).
To Motorola’s credit score, their first shot at a retail retailer seems to be good, taking design cues from Microsoft’s and Apple’s shops and including extra wooden accents right here and there. In reality, the entire retailer is designed as some type of workshop the place clients can check out the totally different features of the firm’s merchandise at particular sections of the retailer.
Moto Maker, for instance, is Motorola’s online design studio that permits clients to customise their smartphones to their liking. At the Moto Store, the firm has introduced Moto Maker to the actual world the place their number of real leathers and woods can be found in a number of colours so guests can truly construct their very own Moto X Pure Version handsets on the spot.
After designing their very own Moto X Pure Version and even DROID Turbo 2, clients can stroll over to the Moto 360 space the place they will proceed personalizing their smartwatch. Motorola says almost all the Moto Maker customization choices are already on display so buyers can actually get a great appear and feel at a Moto 360 on their precise wrist.
Different sections of the Moto Store embrace a mini set the place a Moto X Pure Version is about up on a tripod so potential consumers can take photographs with the device’s 21-megapixel camera. The “Moto Shoot” set even comes full with a set of multi-coloured props, too.
Lastly, the Moto Store could also be the solely place the place it is okay to drop a phone at the retailer’s Drop Zone. If buyers need to see if the DROID Turbo 2 screen actually is shatterproof, they will have a selection of wooden, concrete, ceramic and tile surfaces on which to drop the device.
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Source : TechTimes