Eyefi Acquires OkDoThis To Creatively Challenge And Inspire Photographers

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Eyefi, the makers of cloud-related mobile SD playing cards for photographers, has as we speak introduced the acquisition of OkDoThis.

The phrases of the deal weren't disclosed.

OkDoThis is an app that launched again in the summertime of 2014 that was meant to encourage photographers to take artistic footage via challenges.

The challenges on the platform are posted by the group, and will sound one thing like “lookup” or “fill the body with a circle.”

With the acquisition, the OkDoThis app will reside on because it presently does, letting customers choose a “Do” problem, take the shot, and publish it to the problem. Alternatively, nevertheless, customers with a Wifi camera related to the Eyefi Cloud or an Eyefi Mobi WiFi SD card can choose challenges earlier than they head out to shoot and submit their best photographs on the undergo integration with OkDoThis.

This acquisition is fascinating in that Eyefi has all the time been targeted on fixing the technical challenges confronted by photographers, reminiscent of photo switch, group, and so forth.

Then again, OkDoThis (based by world famend photographer Jeremy Cowart) is supposed to get on a regular basis (and professional) photographers out of the standard “aircraft window” and “pumpkin spice latte” rut to take really inspiring and imaginative photographs.

Eyefi has raised a complete of $ 36.5 million throughout 4 rounds.

You'll be able to study extra about Eyefi right here and extra about OkDoThis right here.

Source : TechCrunch