Is Snapchat, the brazen child of the most important social media platforms, slowly killing the hashtag?
It appeared that means yesterday, when for Halloween, Instagram curated content material in a particular feed for customers who wished to view Halloween-based mostly content material from their buddies and others, reviews Wired.
This usually wouldn’t be a really massive deal, and on its personal, it isn’t. Nevertheless, Twitter lately unveiled Moments as one of many greater product updates within the final yr, letting customers discover all of the best tweets round a selected occasion or matter with out having to curate these tweets themselves.
Moments debuted alongside the return of former Twitter CEO Jack Dorsey, and it’s the corporate’s massive guess on kickstarting consumer progress.
However lengthy earlier than Twitter determined to do the curatorial work for his or her customers, Snapchat developed the thought of the Stay Story. Customers on the Snapchat platform at a given occasion, location, or big day might tick off the channel for his or her particular occasion and throw that content material right into a Reside Story.
Snapchat initially referred to as it “Our Story” and its debut centered across the Digital Daisy Carnival, an EDM pageant in Las Vegas in June of 2014.
As a part of Instagram’s curated Halloween stream, customers have been capable of click by means of and watch movies with out the standard like rely, textual content description and different bordering. As an alternative, they might simply scroll by way of video after video. Of note: the Halloween stream was solely comprised of video content material.
Not in contrast to Moments, the Instagram Halloween feed stripped away all the muddle to floor the very best content material, and content material alone.
In fact, the hashtag isn’t completely lifeless. Hashtags are nonetheless utilized by power customers throughout each Twitter and Instagram, and although it was late, Fb gives hashtag performance, as nicely. Furthermore, the hashtag is definitely utilized in these curated streams like Moments and Instagram’s Halloween feed, so using hashtags is integral to the formation of those feeds.
Nevertheless, it’s not arduous to check quite a few hashtags being curated and thrown into an all-encompassing matter that expands past a selected occasion or vacation to themes reminiscent of Animals, Magnificence, Well being, and so forth.
[Image via Wired]
Source : TechCrunch