Livefyre Launches New Platform To Help Marketers Harness User Content

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There’s been an enormous push from startups promising to assist entrepreneurs and publishers benefit from all of the consumer-generated content material that’s posted to social media, however Livefyre CEO Jordan Kretchmer advised that one space has been comparatively uncared for — pushing UGC to a model’s personal web site.

Kretchmer is saying a new product at the moment referred to as the Livefyre Engagement Cloud, which brings collectively the corporate’s present merchandise right into a single platform whereas additionally including some new capabilities.

“All the things we’ve constructed is inside our Engagement Cloud,” Kretchmer stated. “It feels actually good and good and arranged, and we didn’t lose any performance within the transition. We didn’t deprecate something. We use each piece in our platform.”

Livefyre began out as a commenting platform however has since expanded into different areas like liveblogging and content material curation.

Kretchmer pitched the Engagement Cloud as a set of merchandise that manufacturers and online publishers can use to attach with their guests, whether or not it’s via feedback, dialogue boards, polls or a gallery of pictures from social media.

livefyre engagement cloud screenshot

The “centerpiece,” he stated, is the content material administration system, the place entrepreneurs can seek for several types of social media content material, save the content material for future use and manage it in several folders. You’ll be able to even automate the method by setting guidelines for saving content material to Livefyre or publishing on to your website.

Kretchmer emphasised the bit about saving UGC, as a result of it permits manufacturers create a library of content material that they will use in future advertising efforts, quite than ranging from scratch each time they put together a new marketing campaign.

“I feel t”” he stated. “With out content material, you haven’t any viewers.”

Livefyre additionally features a rights administration system, the place entrepreneurs can get hold of consumer permission to make use of their content material with only a hashtag — with out that permission, anytime a consumer deletes their submit, it will get deleted from Livefyre, too.

Apart from amassing and saving content material, the Engagement Cloud additionally consists of an App Writer, which is the place entrepreneurs can truly publish all this UGC to their web sites within the type of custom-made Mosaics and Carousels and so on. (That is the place all these different Livefyre merchandise reside now.)  Marketers also can use Livefyre’s APIs to create extra custom shows.

So is that this solely helpful for publishing content material to your personal website? I imply, if it helps you create this nice content material library, wouldn’t it’s good in the event you might push that content material again to your Fb and Twitter and Instagram accounts, too?

Livefyre Engagement Cloud from Livefyre on Vimeo.

Nicely, Kretchmer isn’t ruling that out sooner or later, however he stated the social publishing aspect is “a messy place,” so he’s joyful to focus on the “owned-and-operated” world for now.

Borrowing a time period from a current Forrester report that named Livefyre (together with Jive and Lithium) a pacesetter amongst “social depth” platforms, Kretchmer stated, “It is advisable construct social depth on your owned-and-operated properties, so that you construct that one-to-one relationship together with your viewers. … Should you can’t attain your viewers in a one-to-a method, you’re fucked.”

Livefyre will progressively roll out the Engagement Cloud to all of its clients, he stated.

Source : TechCrunch