With the Samsung Gear VR hitting cabinets and faces in all places final week, the corporate ran a new business to put it on the market this weekend. I noticed it through the 49ers vs. Seahawks recreation.
I say “surprisingly” as a result of even we came upon how troublesome it was to point out the potential of VR by means of a video throughout our review.
After talking with some people within the digital actuality group after Gear VR’s launch, it looks like Samsung has positioned its phone accent properly. The business is part of Samsung’s marketing campaign referred to as “It’s Not a Telephone, It’s a Galaxy.”
Take a look:
The advert exhibits quite a lot of individuals’s arms pulling the Gear VR in the direction of their heads to take a look at quite a lot of content material. Quite simple, very clear, very playful. Sort of Appley. The business ends with the tagline: “Digital actuality simply obtained actual.”
Most significantly, it’s not nerdy. Positive, it’s nonetheless an extended shot that Samsung can entice sufficient individuals to purchase certainly one of its telephones to power the $ 99 Gear VR, however a business like that is going to assist get youngsters of all ages (my grownup buddies principally) to start out asking for it as a Vacation present now.
Source : TechCrunch