Amazon Partners With Baidu To Launch Its Fire Tablet In China

Posted on

Amazon has turned to Baidu, China’s prime search firm, to power its Amazon Fire pill in China — the nation the place Google and its providers are usually not welcome. The device, which first launched within the U.S. in September, is now out there in Mainland China the place it’s priced at 499 RMB (round $ 80).

The device will feature Baidu because the default search engine. A spokesperson for Baidu confirmed that the Chinese language agency can also be offering apps by way of 91Wireless — the Android app retailer it purchased for $ 1.9 billion in 2013 — and online video by way of its iQiyi service, which is China’s second-largest YouTube-like website behind solely Alibaba-owned Youku Tudou.

There are already a plethora of pill units obtainable in China, lots of that are even cheaper than the Fire Tablet whereas others are extra glamorous — akin to Xiaomi’s new 999 RMB Mi Pad 2. Whereas it’s exhausting to understand how nicely Amazon’s latest launch will fare, the corporate has picked a strong companion to assist market the device and equip it with the correct providers for Chinese language shoppers. (Amazon’s personal commerce enterprise in China is nicely behind Alibaba, and others, giving it much less of a launch platform than it enjoys within the U.S. and different elements of the world.)

Source : TechCrunch