Amazon Puts Out Hollow Holiday Metrics

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The crowning glory of Amazon’s simply dropped submit-Thanksgiving press missive — trumpeting apparently accelerating vacation gross sales — is the shortage of any precise metrics.

“We’re excited that tens of millions of consumers will probably be opening new Amazon units this vacation season. This has already been the most important vacation buying season for Amazon units, and we’re energized by the yr over yr progress for all of our product classes,” stated Dave Limp, Senior Vice President, Amazon Units.

Full credit score to Amazon’s units SVP for sounding so energized. Factor is although, as per standard, there are not any precise numbers within the press launch. Just about the best you get is “tens of millions of consumers”. Which in fact tells us zero. Nada. Zilch.

Or the “tons of of hundreds” of Kindles Amazon claims have been purchased over the weekend. Albeit the e-reader was first launched waaaaay again in 2007, and is into its seventh gen iteration lately. In order that’s ‘tons of of hundreds’ throughout scores of fashions, maybe bought new or perhaps additionally being recounted as clocked up used device gross sales by way of Amazon’s market. We will however speculate.

Positive, Amazon may need collectively bought extra hardware than it did final yr, given it’s attending to outline all its personal measurement parameters and never telling us what they’re.

It’d even have had its “best ever purchasing weekend” — particularly as that phrase doesn’t actually have a hard and fast which means both.

And it’d even be managing yr over yr progress in all its device classes. In any case, the corporate did simply execute a swift exit out of the smartphone class quickly after its June 2014 foray into stated class failed, resoundingly, to mild consumers’ fires.

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However with out understanding precisely what number of units it winkled into clients’ arms in 2014 — maybe at slashing reductions, because it ended up making use of to clear stock of its Firephone flop — then we actually can’t draw any strong conclusions concerning the efficiency of Amazon hardware in 2015.

And that’s how Amazon likes it.

6x or 3x an unknown amount isn’t a press release value making. It isn’t even a press release. It’s an obfuscation.

Nonetheless, crafting a vacation momentum press launch with out together with any precise metrics is an spectacular, yr over yr efficiency in and of itself.

We’ve requested Amazon if it has any precise gross sales figures it want to share and we’ll replace this publish with any response. However I wouldn’t maintain your breath.

Featured Picture: Matt Seppings/Flickr UNDER A CC BY 2.0 LICENSE

Source : TechCrunch