Facebook Is Killing Photo Syncing, Asks Users To Download Its “Moments” App Instead

Posted on

Facebook clearly believes it has its subsequent hit app on its arms to comply with Messenger with its personal photo-sharing service, Moments. The corporate has now introduced it can quickly discontinue help for photo syncing, and is as an alternative asking customers to download the Moments app via a pop-up notification that seems on the prime of the Information Feed. Meaning if you wish to proceed to entry photographs you’ve privately synced out of your phone, you’ll not have the ability to discover these in a separate album on Facebook – you’ll have to download a new application.

The corporate had already been pushing Facebook Moments extra closely than lots of its different standalone purposes, by way of a mixture of Information Feed promotions and Messenger integration. That signaled Facebook felt the app had mainstream potential – beforehand, the corporate watched dozens of apps and features die off, preferring pure choice to filter out these that may’t succeed on their very own.

The truth is, Facebook even lately shut down its internal R&D group, Facebook Labs, which birthed various experimental apps that by no means took off, together with Riff, Slingshot, and Rooms.

Moments, nevertheless, was one other story.

The app, which permits customers to privately share pictures with choose associates, has been climbing the app retailer charts over the previous few months as Facebook lent its power to provide the app extra visibility throughout its social network and on its immediate messaging service. When a consumer shares pictures with pals on Moments, the app pushes a message that tells the good friend they've pictures ready to the recipient’s Notifications feed on Facebook and to their Messenger app. This has inspired viral adoption amongst Facebook’s consumer base.

Now Facebook is transitioning these customers who relied on the photo-syncing feature to Moments.

Screen Shot 2015-12-14 at 10.16.57 AM

Photo-syncing, in case you’re unfamiliar, was launched a number of years in the past to supply mobile customers a neater method to backup and add their pictures to Facebook’s service. The app would run within the background, syncing pictures to a personal album on Facebook the place they might later be edited, shared, or deleted, as customers noticed match. The feature was an enormous deal on the time as photographs have been one of many core drivers for return visits and time on the location. To shut it down solely in favor of Moments is almost as daring a transfer as when Facebook ripped out Messenger performance inside its flagship app final yr, forcing customers to download the standalone version of Messenger with a view to chat with pals on mobile.

Consequently, Messenger turned the highest free app on the App Retailer. (Although it typically slips to #2).

Moments is subsequent to get this sort of remedy. In case you worth having your pictures backed up and routinely synced, you’ll need to now download one other app, says Facebook.

The corporate tells us that these individuals who transfer to Moments could have the photographs they’ve beforehand synced to Facebook obtainable within the app, and people who don’t need to install Moments shall be given the prospect to download a zipper file of their pictures on their pc, or can delete their pictures via their Facebook profiles.

The transfer additionally comes at a time when rival Google is seeing success with its personal standalone photo-syncing app, Google Photographs, now a prime 20 “Photographs & Video” app on iOS, and a prime 10 app on Android.


As of January tenth, photo syncing on Facebook will finish, the pop-up notification on the highest of Facebook’s Information Feed explains. A hyperlink to “Study Extra” advises that “you’ll nonetheless be capable of entry your synced photographs in Moments, a new app created by Facebook.”

“The Moments app enables you to manage and privately share photographs out of your phone, and download or delete pictures you’ve synced to Facebook,” reads the location.

An identical notification additionally seems whenever you browse to the “Synced from Telephone” album on Facebook. Each notifications embrace a hyperlink to download Moments – Facebook truly texts you a hyperlink that may direct you to the suitable app retailer, both the iTunes App Retailer or Google Play.

Screen Shot 2015-12-14 at 10.02.55 AM

Since Facebook started displaying this message to its billion-plus consumer base, the Moments app has seen one other massive bounce within the app retailer rankings. Whereas it was ranked within the prime 100 free apps earlier this month – an honest displaying – the added promotion pushed the app as much as place #3 on Friday, December eleventh on the iTunes App Retailer. It has fallen a bit within the days since, however continues to be within the prime 15 as of yesterday. On Google Play, it’s a prime 10 application as properly.

There's, nevertheless, one difficulty with the transition to Moments – it’s unclear how this can have an effect on Facebook’s European consumer base.

As a result of Moments takes benefit of facial recognition to recommend who to share your photographs with, Moments was not made out there in Europe because of the area’s privateness protection laws. We suspected that Facebook would need to launch a version of the app in Europe that doesn’t embrace the facial recognition performance, as that’s the way it has dealt with comparable issues prior to now. Nevertheless, we perceive that the plan in the meanwhile is to solely part out photo syncing on Facebook within the nations the place Moments is on the market.

Source : TechCrunch