Warby Parker is offering its very first Snapchat-exclusive product — restricted sunglasses which might be solely obtainable for buy to its Snapchat followers.
The eyeglass retailer stated it simply shared a Snapchat story with its followers with a singular URL the place, for a restricted time, they will purchase “head-turning Haskell in Crystal, now with new silver mirrored lenses” for $95. (I don’t have the URL to share with you, as a result of that might kinda defeat the aim; however in case you’re , you simply have to comply with Warby Parker on Snapchat. Username: warbyparker).
Even in the event you’re not in search of a candy pair of new sunglasses, this nonetheless looks like an fascinating instance of how manufacturers are experimenting with methods to introduce extra conventional, enterprise-y parts like advertising and commerce to Snapchat.
Co-founder and co-CEO Neil Blumenthal advised me by way of e-mail:
Snapchat’s Lenses, Geofilters and Stickers separate it from different social networks by making communication extra artistic, enjoyable and informal. These distinctive instruments translate to commerce and align with our philosophy that purchasing ought to be enjoyable, particularly when looking for a extremely social accent like glasses which everybody instantly sees on your face and invitations dialog. Offering this restricted-edition pair of glasses to our Snapchat followers looks like a no brainer as we attempt to make shopping for glasses as satisfying and handy as attainable.
This weekend, Warby Parker additionally plans to introduce location-particular filters in Los Angeles and New York, permitting customers to point out their very own followers “the place and the way you’re spending your summer time.”