CVS Pharmacy launches its own mobile payments and loyalty solution, CVS Pay

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CVS Well being at present is launching its own mobile payments answer that may permit clients to pay for merchandise, decide up prescriptions, earn ExtraCare loyalty rewards, in addition to pay – simply by scanning the barcode within the CVS mobile app. The thought, the corporate explains, is to get rid of the variety of steps it takes right now to finish a checkout, which in the present day is a really guide course of.

Presently, clients need to both current their bodily CVS rewards card on the register, or they should say their identify and birthday to ensure that the shop affiliate to lookup their account info. Then, after their purchases and prescriptions are run up, they need to pay. (And thanks to the slow-to-process chip cards, this, too, takes time.)

Now, all of the verifications for the prescriptions and the cost – together with identify, birthdate, signature, and PIN – will happen within the app.

“What we’re making an attempt to do is present actual utility and clear up actual issues for patrons utilizing digital,” explains Brian Tilzer, CVS Well being’s Chief Digital Officer. “With one scan, we’re taking away three or 4 additional steps that clients have lived with for a very long time.”

CVS Pay would be the first mobile payments answer CVS Pharmacy has adopted. The corporate doesn’t help Apple Pay or different rival, NFC-based mostly applied sciences at its registers. Whereas that doesn’t imply these won't ever arrive, what CVS likes about implementing its own answer is that it doesn’t require any new hardware, and it’s a full finish-to-finish answer.

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“It needs to be extra than simply payments,” says Tilzer. “The worth is in combining a few this stuff…and the examples out there the place that has occurred have labored rather well.”

Notably, CVS’s answer sounds so much like Starbucks’ loyalty program, the place clients can retailer funds, pay for purchases and earn factors on the register.

The distinction is that CVS is concentrated primarily on the wants of consumers who're choosing up prescriptions on the pharmacy. That’s why the app permits you to do issues like retailer further cost playing cards, together with FSA (Versatile Spending Accounts) or HSA (Well being Spending Accounts), so as to cut up your purchases.


One other useful feature is that the app will even work at drive-up windows. As an alternative of getting handy your phone over to the CVS staff member, you may give them a 5-digit code introduced on the screen to course of your transaction.

The knowledge within the app can also be secured by means of your fingerprint, because of units’ fingerprint reader techniques like Apple’s Contact ID.

What’s fascinating about CVS Pay is how shortly the corporate was capable of get it to market. Whereas the constructing blocks have been coming collectively for a while, payments was one thing CVS began on solely three or 4 months in the past, Tilzer says.

The corporate is ready to transfer at this extra speedy tempo due to its Boston-based innovation lab, the place it develops apps for smart units, amongst different issues, as a part of its shift from being only a pharmacy to being a extra trendy well being care firm. Up to now, the corporate has partnered with IBM to use its cognitive computing technology Watson to assist CVS pharmacists decide affected person danger, and assist forestall continual illness sufferers from having medical emergencies.

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It additionally this spring invested in the startup Curbside to bring mobile orders and store pickup to its retail places – one other integration made potential due to its lab in Boston.

CVS Pay is launching at this time in choose shops in New York, New Jersey, Pennsylvania and Delaware, and will roll out nationwide by yr-finish. It’s out there within the iOS and Android CVS Pharmacy mobile app.


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