What progress there's left in the smartphone market continues to middle on rising markets the place shoppers are upgrading from feature telephones.
And that ongoing transition is serving to increase Android’s international marketshare, which Gartner pegs at 86.2 per cent in Q2 in its latest mobile market figures.
However the analyst says Android isn't just profitable consumers on the mid- to decrease-finish smartphone segments in rising markets — with gross sales of premium smartphones powered by Android up 6.5 per cent in Q2 too.
Gartner factors to premium units from key Android OEMs, comparable to Samsung’s Galaxy S7, as serving to to carry the platform’s fortunes on the high finish, together with affordably priced premium smartphones from Chinese language OEMs similar to Huawei and Oppo.
It notes Samsung enhancing its personal efficiency too, clawing again some marketshare it just lately misplaced in rising markets to take a 22.3 per cent slice of gross sales in the quarter, vs 8.9 per cent for Huawei and 5.4 per cent for Oppo. Xiaomi fared much less nicely, dropping share in the quarter.
In the meantime, on the platform front, Apple’s iOS shed almost two proportion factors, sliding from 14.6 per cent in the yr in the past quarter to 12.9 per cent. Solely Microsoft’s Home windows smartphone platform noticed a worse decline.
General, Gartner stated smartphone shipments grew 4.3 per cent in the second quarter of 2016, yr over yr. It pegs international gross sales of smartphones at 344 million models in the quarter.
With smartphones profitable over extra consumers in rising markets gross sales of feature telephones have been down 14 per cent in the quarter, which Gartner stated contributed to a drop in general gross sales of mobile telephones through the quarter.
All mature markets besides Japan noticed slowing demand for smartphones throughout Q2, in accordance with the analyst, whereas all rising markets besides Latin America noticed progress in smartphones. Smartphone gross sales in the latter areas have been up by 9.9 per cent vs a 4.9 per cent decline in mature markets.
Gartner notes that the prime 5 smartphone producers collectively continued to realize market share in the quarter — up from 51.5 per cent to 54 per cent yr on yr — with the most important particular person winners being Oppo, Samsung and Huawei.
Apple’s smartphone marketshare declined 7.7 per cent, yr on yr, with the worst gross sales decline in Higher China and mature Asia/Pacific areas — the place iPhone gross sales dropped 26 per cent.
Conversely, the iPhone’s best performing areas in Q2 have been Eurasia, Sub-Saharan Africa and Japanese Europe, the place gross sales grew greater than 95 per cent, yr on yr.