Microsoft’s Bing mobile apps get support for Google’s AMP

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Bing, the search engine Microsoft pays you to use, is leaping on the AMP bandwagon. The open source AMP format is actually Google’s version of Fb’s Prompt Articles and its stripped down format, which in some methods goes again to the early days of the online, ensures that mobile pages load extraordinarily quick.

Identical to Google now highlights quite a lot of AMP pages in its mobile search outcomes, Bing now additionally surfaces AMP hyperlinks in its iOS and Android apps.


Like Google’s search engine, Bing detects when a website is on the market in an AMP version after which masses that as an alternative of the heavier common website. Ideally, that website can also be cached, so the load occasions are even quicker.

“We began experimenting with AMP in our Bing App final Might and have observed that AMP pages load, on common, roughly 80% quicker than non-AMP pages” stated Marcelo De Barros, the Group Engineering Supervisor answerable for the AMP integration at Bing, in immediately’s announcement. “Lighter pages additionally translate into much less knowledge being transferred over the network, requiring much less network bandwidth to be downloaded.”

Microsoft notes that it additionally makes use of different efficiency methods to load non-AMP pages shortly, too. Google’s outcomes have proven that almost all of AMP pages render inside a second. Microsoft isn’t sharing any numbers in the present day, however likelihood is it’ll see comparable render speeds.

To take pleasure in this new feature, you solely need to install the Bing apps for iOS or Android after which keep in mind to make use of them.


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