There’s a lot anticipation about Chinese language smartphone firm Xiaomi’s lengthy-awaited entry into the U.S. market. And we don’t have lengthy to wait. Kinda. TeknoHopper understands that Xiaomi will start promoting its first mainstream product within the U.S. — an Android set-top box — as soon as subsequent month.
The Mi Box was announced and demoed all the way back in May at Google I/O, however thus far the corporate has remained quiet on when it is going to go on sale. A source inside Xiaomi, nevertheless, informed TeknoHopper that it shall be made out there to shoppers within the U.S. and different chosen markets in “early This fall 2016.” That would certainly imply October.
The price has additionally been stored quiet to date, however we additionally perceive that the box will value less than $100.
Xiaomi declined to remark.
The device could be very very similar to the Apple TV, however powered by Android. It’s able to beaming 4K video at 60 FPS with help for Dolby Digital Plus audio playback. As well as, there’s HDMI 2.0a compatibility, a quad-core ARM processor, Mali 450 GPU and 2GB of RAM and 8GB of storage. There’s even a controller for playing Android games on your TV set.
All in all, it guarantees to supply some critical bang for buck as we’ve come to anticipate from Xiaomi’s gamut of merchandise, which span laptops, drones, air purifiers, scooters and even a smart rice cooker.
The Mi Box is just not a smartphone, in fact, nevertheless it does characterize a big first foray into the U.S. for Xiaomi, which now sells telephones in additional than 10 nations worldwide. Xiaomi began out in its native China earlier than increasing throughout Asia with native operations in locations like India, Hong Kong, Singapore and Indonesia. Last summer it went beyond Asia with a move into Brazil.
All of the whereas, it has prevented the U.S.. Many pundits have speculated that its lack of patents are the main barrier. Xiaomi has bulked up on patents — including a deal with Microsoft — which might hasten its arrival. That’s necessary since competition is tough in China, the place Huawei just lately topped Xiaomi on gross sales, and in other key markets like India.
Xiaomi’s head of worldwide — former Android lead Hugo Barra — recently told Bloomberg that the corporate is getting ready to transfer into the U.S. smartphone market “within the close to future,” however that isn’t doubtless to be all that soon. The Mi Box shall be an fascinating first check of the water for Xiaomi, whereas additionally serving to it construct a model and generate consciousness amongst U.S. shoppers. The corporate’s solely different effort has been the online sale of phone accessories in the U.S. and Europe for more than one year.