Adding iMessage support sent app downloads soaring

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iOS 10 might have solely reached roughly half of iPhones and iPads thus far, however builders who readied their mobile apps for the new iMessage App Retailer are already benefitting, a new research finds. Present apps that added support for iMessage have seen their downloads improve considerably, with early movers like JibJab seeing the most important download progress.

With iOS 10, iMessage expanded past easy messaging to additionally turn out to be a platform for apps, which incorporates having its personal App Retailer. In the present day, new sticker packs and games are dominating the iMessage App Retailer’s prime charts, however pre-present apps have additionally seen sizable download progress by rolling out their very own support for iMessage interoperability.

In response to data from app intelligence firm Sensor Tower, the animated sticker-making app JibJab, whose app has been on the iOS App Retailer since 2014, noticed unimaginable progress following the launch of iOS 10.

Its download progress was over 1,500% for the week of September twelfth – the primary week iOS 10 became available to the public for download, the agency discovered.


This progress is essentially as a consequence of the truth that JibJab was featured by Apple within the new iMessage App Retailer. Provided that iMessage apps are new, many mobile shoppers possible trusted Apple’s suggestions as to which apps to download first.

That being stated, different pre-present apps additionally noticed downloads boosted, because of having their iMessage apps prepared at launch. This consists of Tenor’s GIF Keyboard, whose downloads grew 129%; Genius, whose downloads have been up 108%; Giphy, up 108%; Zynga’s Phrases with Buddies, which noticed a resurgence with 74% download progress; and others.

Zynga’s apps was additionally one of many first gaming titles to incorporate iMessage integration – and games are to date proving to be a well-liked class on the iMessage App Retailer. At present, 4 of the highest 10 free apps are games, whereas the #10 paid app is a chess recreation.

It’s not shocking that iMessage-enabled apps noticed an enormous bounce in downloads with the launch of the new App Retailer, however what we don’t know is how lengthy this progress shall be sustained. Nor can we but know whether or not this strategy is best than others – like rolling out standalone apps or sticker packs, for instance – when it comes to rising an app’s consumer base or growing engagement.

Additionally of note: Sensor Tower’s research solely checked out bigger apps with greater than 50,000 downloads over the previous two months, so this report doesn’t essentially point out that merely including support for iMessage will assist a smaller, indie app developer whose app had little prior publicity discover an viewers.

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