Yahoo rebrands its main app as Yahoo Newsroom, lets you post your own news links

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Yahoo’s homepage was the place the place net customers began their day, studying the highest headlines, sports activities scores, inventory updates, and different news. On mobile, that’s not all the time the case. In an effort to get again into the sport, Yahoo this morning is launching a rebranded version of its flagship application, now referred to as Yahoo Newsroom.

The objective with the new app is to compete with the various sources the place individuals get their news right now – starting from standalone apps like Apple News to social media websites like Fb.

Disclosure: Web21Th mum or dad firm AOL is owned by Verizon. Verizon made a suggestion to acquire Yahoo, however the current disclosure of the massive-scale Yahoo hack might impression the potential merger.

Just like Apple News and another aggregators, Yahoo Newsroom goals to supply a customized expertise. Within the “Discover” part, you can flick through a collection of subjects, like “U.S. News,” “Politics,” “Finance,” “Way of life,” “Superstar,” “Sports activities,” and extra, then choose these which might be of curiosity to you. Within the app, these subjects – for no matter purpose – are referred to as “Vibes.”

As you proceed to make use of the app, learn and work together with the tales, the news it shows will turn into extra tailor-made to your pursuits over time, says Yahoo.

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What’s totally different about Yahoo Newsroom is that it’s not only a assortment of Yahoo News’ own content material – it encourages customers to actively take part, as properly, by posting articles from across the net right into a “Vibes” part so as to spark discussions.

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This sounds just like the potential for hassle – along with having to maintain out spam and different malicious content material, it appears doubtless that folks will share news from much less-than respected sources – there’s now a plethora of “pretend” news websites on the market because of social media, and even Fb’s algorithms have been duped by them earlier than – like when Facebook’s trending section promoted a 9/11 “truther” story, for instance. It must be fascinating to see how nicely Yahoo’s tech holds up towards this crowdsourced news-gathering.

Yahoo is positioning the app as a greater various to Fb, as a result of it frees you to “converse your thoughts,” away from social strain, and permits you to “interact in open discussions.” I hate to inform Yahoo this, nevertheless it doesn’t seem that folks have too many qualms about posting their opinions – nevertheless horrible they could be – instantly on Fb.

Yahoo Newsroom is reside now on iOS and Android.



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