Juicero CEO promises refunds for any dissatisfied customers while defending the company’s tech

Jeff Dunn, the former Coca-Cola govt who grew to become CEO of Juicero final yr, has responded to a wave of protection suggesting that the company’s juice press isn’t all that was promised — and he’s providing dissatisfied customers their a refund.

A Bloomberg report confirmed that Juicero’s packs might be squeezed by hand, no costly juicer required.

Dunn’s response? He doesn’t deny that hand-squeezing is a really actual chance, however he does quibble about what you’ll discover inside, saying it’s “nothing however contemporary, uncooked, natural chopped produce” — see, it’s not juice but as a result of it hasn’t been pressed.

“What you’ll get with hand-squeezed hacks is a mediocre (and possibly very messy) expertise that you simply received’t need to repeat as soon as, not to mention day-after-day,” he argued. Extra importantly, he stated, “The worth of Juicero is greater than a glass of cold-pressed juice. Rather more.”

What … does that imply? In keeping with Dunn, Juicero’s know-how (which is meant to contain 400 custom parts, together with 10 printed circuit boards, a scanner and a microprocessor) permits the firm to create “the first closed loop meals security system,” so Juicero may disable produce packs if there’s, say, a spinach recall — which can not sound like an enormous promoting level, however these things do happen.

Dunn additionally stated the Press is “calibrated by taste to ship the best mixture of style and diet each time” and that the knowledge from the machine helps the firm handle its provide chain.

“The worth is in how straightforward it’s for a frazzled dad to do one thing good for himself while getting the children prepared for faculty, with out having to prep components and clear a juicer,” Dunn stated. “It’s in how the busy skilled who wants extra greens in her life will get App reminders to press Produce Packs earlier than they expire, so she doesn’t waste the hard-earned cash she spent on them.”

At the starting of his publish, Dunn stated his purpose was to “exhibit the unbelievable worth we all know our linked system delivers.” And for those who’re not satisfied that is price $400, nicely, there’s one other option for disillusioned Juicero patrons — Dunn stated the company’s “Happiness Assure” (i.e. its return coverage) has been prolonged to cowl anybody who’s ever bought a Juicero Press. So for the subsequent 30 days, anybody who’s purchased a Press ought to have the ability to return it for a full refund.

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