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Inflated AMD Radeon GPU Prices Have Official Sanction?


Over the past couple of months, inflation in AMD Radeon GPU prices, in part fueled by silicon shortages, and in part by non-gamers (read: crypto-currency miners) buying up graphics cards, have impacted the AMD Radeon brand in the eyes of its target audience – PC gamers and graphics professionals. It was initially believed that market forces are driving the inflation, and that AMD had little to do with the price inflation. We then uncovered a clue that not just end-users, but even retailers are being sold AMD Radeon graphics cards at prices way about AMD’s launch SEP. A Tweet by an official AMD Twitter handle shows that inflated AMD Radeon graphics card prices has the company’s official sanction.

“@AMDGaming,” a verified Twitter handle held by AMD, which promotes the company’s products targeted at gamers, such as AMD Radeon graphics cards, and Ryzen processors; posted a promotion in which an XFX branded Radeon RX 570 graphics card, which is being sold at USD $279, including a free coupon for a “Quake Champions” pack free, was made to appear as if at its price, it’s a great deal. The RX 570 was launched at USD $169 for the 4 GB variant, and $199 for the 8 GB variant. The XFX Radeon RX 570 4 GB RS (the card being marketed in the Tweet) was launched at $179. The Tweet was met with angry reactions for how blatantly AMD was marketing price-inflated Radeon graphics cards, without actually doing something about taming the prices.



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