Humble Bundle and IGN Joining Forces

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Co-Founder and CEO of Humble Bundle, Jeffrey Rosen, introduced earlier as we speak the corporate’s “greatest bundle ever”, the merging of his firm with media big IGN. “We selected IGN as a result of they actually perceive our imaginative and prescient, share our ardour for games, and consider in our mission to advertise superior digital content material whereas serving to charity. I can not consider a greater accomplice than IGN to assist Humble Bundle proceed our quest”, stated Rosen. One consequence of the businesses becoming a member of forces will likely be a new publishing initiative, however Humble Bundle will, it was claimed, keep its independence going ahead. Some extent reiterated by IGN govt VP Mitch Galbraith, in a dialog with Gamasutra as we speak. However IGN, which critiques and critiques games, now owns a platform-albeit at arm’s length- for promoting them; a growth which may strike some as creating the potential for future conflicts of curiosity.

Sources: Humble Bundle, Gamasutra


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