iOS and Samsung market share now tied in the US

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iOS and Samsung’s U.S. market share is now tied, following progress for Apple’s smartphone OS over the three months ending in August, based mostly on new data from Kantar Wordpanel, which tracks smartphone market share by means of gross sales information. In accordance with its evaluation, iOS is up 3.7 proportion factors year-over-year, to attain 35 p.c market share, whereas Samsung solely grew 0.8 factors, reaching a 35.2 p.c share.

Kantar says that weaker gross sales by Verizon harm Samsung, whereas Apple reached practically a 50 p.c with that provider — the U.S.’s largest. That’s increased than its share with AT&T, the agency identified, which has been a conventional stronghold for the iPhone.

The elevated iPhone gross sales in the U.S. additionally got here one month earlier than the release of the iPhone 8 and 8 Plus — fascinating to note, provided that, generally, device gross sales stoop forward of the anticipated launch of new .

However it’s additionally value declaring that whereas Samsung and iOS might now be tied, Android remains to be far forward in the U.S., with a 63.2 p.c share to iOS’s 35 p.c.

That mentioned, iOS is rising elsewhere, too.

iOS posted progress in China, Germany, France and Spain, however dropped in the U.Ok., the place Samsung’s Galaxy S8 and J3 (2016) have been promoting nicely. General, iOS market share was up by 1.2 p.c in Europe’s 5 largest markets — solely a slight enhance because of Samsung’s success in the U.Ok., and some slowed momentum forward of the new iPhone announcement.

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“Samsung took full benefit of the weeks simply earlier than the iPhone 8 and iPhone X have been launched in Nice Britain, with vital promotional exercise that helped drive its general share to a three-year high of 38.4% for the three months ending August 2017,” defined Dominic Sunnebo, World Enterprise Unit Director at Kantar Worldpanel ComTech, in an announcement.

“A couple of in 4 Galaxy S8 patrons cited a particular promotion as a key buy influencer, and nearly half mentioned whole lot on the price of the phone was key to their buy. Each of those metrics skilled a big enhance over the final two months of the interval,” he added.

Sturdy iPhone SE gross sales, nonetheless, helped to contribute the slight progress seen in the high European markets.

In city China, iOS additionally returned to progress, notes Kantar, rising from 13.4 p.c market share final 12 months to 17.7 p.c, because of iPhone 7 and iPhone 7 Plus gross sales — the high two bestsellers in city China.

Nonetheless, in city China, Huawei continues to guide with a 31.1 p.c share, up 1.5 proportion factors year-over-year. BBK Electronics, the homeowners of the Oppo and Vivo manufacturers, is No. 2, with a 19.7 p.c share, up 6.7 p.c since final 12 months.


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