When you’ve stopped listening to LG within the final couple of years, you’ll be taught all the pieces it is advisable know from the primary paragraph of its latest press release that highlights a “sweeping realignment to higher deal with the challenges forward.” The corporate’s in a troublesome spot. It makes good and revolutionary telephones, however simply appear to make a dent in a crowded mobile business.
So the Korean phone maker is doing what any struggling firm would — shaking up its management. The aforementioned sweeping realignment contains the appointment of a new CEO of mobile — Hwang Jeong-hwan, who has been working within the firm’s R&D division for various years, having labored on LG’s earliest smartphones. The corporate’s additionally getting a new CTO, Park Il-pyung, who served in that role at Harman and extra lately labored as the top of LG’s Software program Middle.
However the firm has discovered that selling product individuals isn’t sufficient. LG’s additionally altering issues up on the communications facet, selling its VP of equipment advertising and marketing to go of its International Advertising Middle. In any case, there does appear to be a significant low cost on that facet, given the standard of smartphones LG is producing, with out a lot in the way in which of outcomes.
As we famous simply final month, the corporate has solely posted a single profitable quarter up to now two years. Over the summer time, it admitted that its G6 flagship wasn’t promoting in addition to it had hoped/anticipated. The corporate chalked the “difficult” monetary quarter up to “weaker than anticipated premium smartphone gross sales and enhance in element prices.” There’s that pesky “difficult” phrase once more.
LG must discover a option to rebrand itself that can assist the corporate stand out in a discipline dominated by the likes of Samsung and Apple — related struggles which have confronted fellow second rung Android producers like HTC. The news additionally discover the corporate establishing a new B2B division, to assist develop issues past the buyer facet.