Onefootball founder and CEO Lucas von Cranach, whose in style soccer app now has 25 million followers in 200 international locations all over the world, confirmed on stage at present at TechCrunch Disrupt Berlin 2017 that his firm has raised extra funding — together with each an unreported Series B and C round. This could convey the startup’s whole elevate to date to over the $20 million publicly reported.
The founder declined to share the new numbers on stage, however he did note that Adidas was one of many new traders. Von Cranach additionally famous that he’s very deliberate about elevating cash. “Elevating capital is a necessity to match the aim which you might be placing your self ahead,” he mentioned. “We’ve raised some capital, however I all the time seemed on the dilution, valuation and cash within the financial institution triangle.”
Hearth Chat with Lucas von Cranach (Onefootball)-0139
Hearth Chat with Lucas von Cranach (Onefootball)-0142
Hearth Chat with Lucas von Cranach (Onefootball)-0143
Hearth Chat with Lucas von Cranach (Onefootball)-0144
For a strategic investor like Adidas, entry to Onefootball’s mobile fan base could be extra highly effective than any mobile initiative they may construct on their very own. Numerous studies have proven that at present’s shoppers solely use a handful of apps on a common foundation, so the chance of them listening to from a favourite model like Adidas by way of a devoted Adidas-branded application is slim to none.
That’s the place Onefootball, which von Cranach described as a “Fb for soccer with out the social component,” goals to come back in. As a substitute of creating a distributed strategy with giant followers throughout social platforms like Fb and Twitter, von Cranach says Onefootball’s customers are directed to return to the app itself. Right here, the place some 90 p.c have opted in to obtain push notifications, manufacturers may have a direct channel to their followers.
“We don’t have massive followerships on Twitter or Fb and all of those platforms,” he mentioned. “However we’ve got shoppers on the app and web site who’re continuously coming again.”
The founder counts himself as one of many heaviest customers of the app, actually, spending at the very least an hour a day in a product he mainly constructed for himself to deal with his personal passions.
However whereas the corporate is continuous to develop, with a few of its customers returning to the app 40 to 50 occasions per thirty days, there are some areas Onefootball isn’t planning to deal with, von Cranach famous.
“We received’t construct a betting enterprise, we received’t construct a merchandise enterprise, and we received’t construct a ticketing enterprise, ” he mentioned. As a substitute, he defined, the corporate is “constructing an expertise on the prime of the funnel” the place it may improve the conversions… maybe for manufacturers like new investor Adidas, for instance.