The pack will be available for a suggested retail price of $4.99 in the in-game store and the Sony and Microsoft online stores. For the first time, a personalization pack benefitting the Call of Duty Endowment will also be available at all GameStop stores across the U.S. as well as online through BestBuy.com and Amazon.com. One hundred percent of the proceeds received by Activision through the Bravery Pack will directly fund the Endowment’s mission to help veterans secure quality careers when they leave military service. More than 4,800 veterans have been placed in high quality jobs through Call of Duty personalization packs to-date, which is a brigade-sized group of vets.
“Through Activision’s previous calling card and personalization pack programs, we have raised more than $2.8 million towards helping veterans beat unemployment and underemployment as they transition back into civilian life,” said Dan Goldenberg, executive director of the Call of Duty Endowment. “We want to thank the studio team at Sledgehammer Games for their dedication in creating the Bravery Pack, and their continued devotion to the Endowment’s mission of supporting those who served in uniform. We’d also like to thank our partners Activision, Sony, Microsoft, GameStop, Amazon, and Best Buy for their invaluable support of our ongoing mission.”
The Call of Duty Endowment is a non-profit foundation created in 2009 by Activision Blizzard CEO Bobby Kotick. With a mission to identify and fund the most effective and efficient employment-focused veteran-serving organizations, the Endowment was initially established in the U.S. with a goal to place 25,000 veterans in jobs by the end of 2018. That goal was met two years early, and has subsequently and ambitiously been revised to placing 50,000 veterans into high-quality jobs by 2019. To date, the Endowment has funded the job placement of more than 40,000 veterans. The program has also recently announced the expansion of its efforts to help veterans in the United Kingdom.