GoPro launches Trade-Up program to swap old cameras for discounts

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GoPro is prepared to take that old digital camera stuffed in your junk drawer even when it’s not a GoPro. Via a program known as Trade-Up, the camera firm will low cost the GoPro H6 Black $50 and Fusion $100 when patrons commerce in any digital camera. The corporate tried this final 12 months for 60 days, however as of proper now, GoPro is saying this provide doesn’t expire.

This provide works with any digital camera together with old GoPros. It clearly addresses one thing we seen years in the past — there’s typically little purpose to purchase a new GoPro as a result of their previous merchandise have been so good.

GoPro tried this in 2017 for 60 days and says 12,000 clients took benefit of the program.

The service is paying homage to what wi-fi carries do to encourage smartphone homeowners to purchase new telephones. It’s a intelligent resolution although different choices might internet extra money. Customers might promote their camera on ebay or use different trade-in packages. Greatest Purchase lets patrons commerce in old cameras, too, and presently offers $60 for a GoPro Hero3+ Black and $55 for a HD Hero 960.

GoPro is in a tricky place and that is clearly a plan to spur gross sales. The corporate’s inventory is buying and selling round an all-time low after a short upswing following a report that Chinese language digital maker Xiaomi was contemplating shopping for the corporate. The corporate additionally lately began licensing its camera know-how and trimmed its product line whereas introducing a new, $200 camera.

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Source : TechCrunch