Juul tightens up social media to focus on former smokers switching to e-cigs

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Juul Labs, the corporate behind the ever-popular Juul e-cig, has at present introduced a new coverage round social media.

This comes within the midst of Juul’s effort to get FDA approval, which has been made extra arduous by the truth that the FDA has cracked down on Juul after studying how standard the device is with underage customers.

As a part of the new coverage, Juul will now not feature fashions in photos posted on Instagram, Twitter, or Fb. FWIW, Juul doesn’t actually have a Snapchat. As a substitute of utilizing fashions to market the e-cig, Juul Labs will now use actual former smokers who switched from flamable cigarette to Juul.

Juul has at all times stated that its product was meant to serve as a substitute to flamable cigarettes, that are considered far more harmful to your health.

Juul has additionally initiated an internal staff centered on flagging and reporting social media content material that’s inappropriate or focused to underage customers.

The corporate talked about that it has labored to report and take away greater than 10,000 unlawful online gross sales since February from numerous online marketplaces.

We reached out to Juul to see if any adjustments have been made to the way in which that Juul targets adverts on social media and elsewhere. We’ll replace the submit if/once we hear again.

Right here’s what Juul Labs CEO Kevin Burns had to say in a ready assertion:

Whereas JUUL already has a strict advertising code, we would like to take it one step additional by implementing an industry-leading coverage eliminating all social media posts that includes fashions and as a substitute focus our social media on sharing tales about grownup smokers who’ve efficiently switched to JUUL. We are also having success in proactively working with social media platforms to take away posts, pages and unauthorized gives to promote product focused at underage accounts. We imagine we are able to each serve the 38 million smokers within the U.S. and work collectively to fight underage use – these will not be mutually unique missions.

In April, the FDA despatched a request for information to Juul Labs as a part of a new Youth Tobacco Prevention Plan, which is aimed toward holding tobacco merchandise of any sort out of the arms of minors. The data request was meant to assist the FDA perceive why teenagers are so taken with e-cigs (notably Juul) and whether or not or not Juul Labs was advertising the product deliberately to minors.

In response, Juul introduced a new strategy to fight underage use, with an funding of $30 million over the subsequent three years going in the direction of impartial analysis, youth and parent education and neighborhood engagement efforts.

Since August 2017, Juul has required that folks be 21+ to buy merchandise on its personal web site, however online and offline third-party retailers haven’t been so diligent.

Source : TechCrunch

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