TwitSnap? Twitter launches new camera feature to demote text

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Twitter is rolling out the redesign to its camera feature TechCrunch reported on a month ago that’s designed to allow you to seize pictures, movies, and reside footage and join them to world conversations. Beginning as we speak whenever you swipe left from the Twitter timeline, you’ll get the new camera that’s now not buried within the tweet composer. After you seize some media (no uploads for now), you possibly can overlay a location, hashtag, or some phrases on a coloured label. However what’s actually particular is that Twitter will present this media in a bigger, extra immersive format within the feed with the imagery showing earlier than the text in your tweet.

Twitter isn’t launching Tales or some devoted feed of pictures to rival Instagram. However it needs to develop into a extra real-time lens on the world reasonably than simply an intepretation of it via individuals’s phrases. The improved camera may get extra individuals capturing media, which may make Twitter extra accessible to new customers daunted by partitions of text. Extra visible content material additionally makes it simpler to slip extra visible adverts into the feed.

Twitter tells me it’s not giving tweets created with the camera an algorithmic enhance in the principle timeline. However a spokesperson instructed me its mixed human and expertise curation staff could search to highlight Twitter Camera tweets within the Whats Taking place part about reside occasions within the Discover tab.

Whenever you swipe left on the timeline, you’ll see a Snapchat type camera shutter button that information pictures with a faucet, and looping movies up to two minutes lengthy should you maintain. A mini-swipe over and you'll report video or audio-only reside broadcasts with none Periscope branding, Twitter will then suggest hashtags based mostly on large close by occasions and different indicators, or you possibly can add your personal in addition to a location and text. You possibly can select between six colours for the TV news-style chyron these tags on overlayed on that assist Twitter route the content material into the imagery carousels for its completely different What’s Taking place sections.

For now, there aren't any stickers, filters, mild enhancements, or different artistic instruments within the Twitter camera the way in which there may be within the image uploader within the tweet composer (which conveniently additionally hosts a shortcut to the new camera). Twitter tells me it needs to focus on tags that may pipe content material into the best conversations as a substitute of beautifying the media.

Traditionally, Twitter has been extraordinarily sluggish to launch product adjustments for concern of disturbing its long-time loyalists. However Twitter tells me its turning over a new leaf and pushing the new camera out the door even when it’s not good so it may begin getting suggestions and iterating. That’s a lot nearer to how Fb builds than the Twitter we’re used to.

Source : TechCrunch