Flipboard expands its local coverage to more than 1,000 cities and towns – TechCrunch

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Information aggregator Flipboard‘s local coverage is making what product lead Brian Gottesman described as a “quantum leap,” increasing from 60 matters (a.okay.a. cities, towns and communities that you may observe) to more than 1,000.

Whereas Flipboard has allowed customers to observe tales targeted on main cities like New York for years, it launched a broader initiative around local news at the start of final 12 months. The corporate says it’s now bringing collectively news coverage in areas throughout the US and Canada, together with all 210 Designated Market Areas tracked by Nielsen.

This comes as local newspapers proceed to wrestle and shut down, creating what are generally known as news deserts. However Flipboard’s knowledge high quality analyst Marty Rose mentioned that its local news sections don’t simply rely on conventional newspapers — they will mixture tales from journey blogs, publications aimed toward numerous audiences, TV stations, regional/nationwide publications that do tales of local curiosity and more.

“Our aggregation might create a local paper the place in communities they don’t exist,” Gottesman added.

Flipboard is now tying these local matters to GPS areas, as properly. Customers might be requested to share their location with the app (Gottesman famous that to defend person privateness, Flipboard is simply utilizing “coarse precision” and doesn’t retain person location knowledge), then introduced with an inventory of close by cities and local matters of curiosity that they will observe. This can permit them to sustain on every part from local political news to COVID-19 updates, climate forecasts and eating suggestions.

“That is such a key a part of informing our customers,” Gottesman mentioned. “They want to know if there’s a pure catastrophe of their space … they want to know if there’s a new place to go and get vaccines. Their neighborhood is more essential than ever.”

Conversely, Rose mentioned that by constructing relationships with local news organizations, Flipboard might additionally “elevate” their coverage to non-local sections when it is perhaps related to a broader viewers.

Requested how publishers’ subscription methods and paywalls would possibly have an effect on the tales that seem in these local matters, Rose acknowledged, “Some local publications do have paywalls. It’s solely up to them, we now have no downside with that in any way … We offer the headlines and if the person clicks by means of and they’re introduced with some form of paywall, it’s unlucky for them, but it surely’s not likely our name.”

On the identical time, he mentioned that local TV coverage isn’t paywalled, and {that a} rising variety of local blogs and digital publications are relying on more of a donation or membership mannequin: “I actually hope that they stick round and we will push these a bit more.”


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Source : TechCrunch

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