Kanye wants to sell you a $200 music gadget – TechCrunch

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Kanye (or “Ye,” as it were) goes all out within the promotion of his upcoming tenth studio album, “Donda” (named for his late-mother, Donda West). In July, there was a large listening occasion at New Orleans’ Mercedes-Benz Stadium (the place he additionally took up residence in a locker room). For an upcoming listening occasion in his native Chicago, in the meantime, the rapper is rebuilding his childhood home at Soldier Field.

The forthcoming LP additionally sees West launching a $200 music gadget known as, Stem Player, beneath his Yeezy Tech model. The product is designed to isolate stems — particular components like vocals, bass, samples and drums. It could add results and remix the track components in accordance to the location.

The device reportedly ships with a copy of the new document pre-loaded. A FAQ on the location helpfully provides, nevertheless, whereas the product is being launched along with “Donda,” it will also be used for different music.

Picture Credit: Kanye West

Apparently, the device was created in tandem with Kano, a London-based startup recognized for a completely different type of STEM product. The corporate creates academic units to assist kids study issues like programming. In 2019, Kano struggled through layoffs, regardless of releasing a variety of Disney-branded units.

It appears the corporate’s discovered an attention-grabbing new little bit of life right here, and the product even goes as far as crediting Kano on the again of its silicone pores and skin exterior with a Yeezy Tech x Kano branding on the rear.

West name-checked the device (or its predecessor) during an interview round his earlier album, “Jesus Is King” in 2019. On the time, it appeared to be a collaboration with design agency Teenage Engineering. “This transportable stem participant that we designed with Teenage Engineering for this album and the albums earlier than it, is to unfold the gospel,” West advised Zane Lowe on the time.

The product is about to ship this summer season.

Source : TechCrunch

Originally posted 2021-08-25 19:28:03.