MWC 2021 day one wrap-up – TechCrunch

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“It's nice that MWC is again,” Samsung UK’s James Kitto stated, opening up this yr’s presser. “And behalf of everybody at Samsung, it’s nice to be again at MWC.”

What, exactly, it means to be “again” in 2021 is one other query completely. Samsung was, in fact, one of a lot of main business gamers who introduced that they might not be exhibiting at this yr’s Cell World Congress in Barcelona. It was exhausting to not see an echo of final yr’s occasion, when key gamers pulled out, one by one, forcing the GSMA to cancel the occasion altogether.

This yr’s occasion is completely different for myriad causes. For one factor, MWC’s conventional timeframe of late-February/early-March put the occasion straight within the crosshairs of COVID-19’s arrival within the EU. For one more, this trip, the organizing physique had one other yr to arrange.

The only route would have been to do what the CTA did with CES and go all-virtual. The primary all-virtual CES had loads of points in fact, however trying an in-person component forward of a widespread vaccine rollout within the U.S. would have, at best, sophisticated issues by orders of magnitude.

COVID-19 continues to be a concern in Spain – as with a lot of the world. The GSMA opted to go forward with the occasion this yr, nevertheless, after pushing MWC again a number of months from its normal dates. The corporate has carried out all kinds of security measures, however judging from early movies taken on the occasion, social distancing ought to not show a difficulty on the present flooring this yr.

Picture Credit: Samsung/Google

It appears protected to imagine that almost all who're “attending” the occasion are doing so just about – an inventory that features the distributors themselves.

Samsung is amongst these high profile firms that introduced a pre-recorded digital press convention. Maybe firms nonetheless see worth in being hooked up to this type of occasion even when it’s digital, or perhaps the on-going partnership with the group is value nurturing. The cynical a part of me wonders how most of the sponsored periods simply couldn’t be reversed.

Samsung’s occasion was arguably the largest of the day, however the presser felt like little greater than a placeholder. The largest news of the press convention was an enlargement of a partnership Google introduced at I/O final month, whereas a lot of the remainder of the stream was pointing towards an Unpacked occasion occurring later this summer time.

Picture Credit: Samsung

The truth is, the occasion closed with a black and white slide studying “See you quickly on the subsequent Unpacked,” in case you didn’t get the trace. Backside line: no {hardware}.

Lenovo, on the opposite hand, didn’t maintain again. That’s due, partly, to the truth that the corporate releases an incredible quantity of {hardware}, so why not tie it to MWC, proper?

The checklist of bulletins inluces a new version of the Sensible Clock Google Assistant alarm clock with a built-in wi-fi charging pads for telephones and a number of other tablets, together with the Yoga Tab 11 and 13, which sport mixture hanger/kickstand. The 13-inch system additionally doubles as an external monitor, which is when the kickstand actually turns out to be useful.

Picture Credit: Lenovo

TCL acquired out forward of the occasion early, with the announcement of NXTWEAR G – a wearable OLED cinema display. The headmounted device approximates a 140-inch display with a 16:9 side ratio. The corporate additionally supplied a greater have a look at the 20 Professional 5G, which is coming to the States at only a greenback wanting $500, that includes a snapdragon 750G processor and a headphone jack besides.


These are your high line headlines for the present to date. The occasion runs by July 1st, so nonetheless loads of present left, whether or not or not anybody will likely be there to see it in individual.

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Source : TechCrunch

Originally posted 2021-06-28 23:22:29.

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Hello, my name is Noorridlo Alif Setyawan. I’m a digital marketer and freelance UI / UX designer based in Surakarta interested in digital marketing, graphic design and blogging. I am a young digital dreamer influenced by technology, design and people. I am a dreamer and a fanatic of all digital things. I love minimalist design and clean design.