Popcorn’s new app brings short-form video to the workplace – TechCrunch

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A new startup known as Popcorn needs to make work communication extra enjoyable and private by providing a means for customers to document quick video messages, or “pops,” that can be utilized for any variety of functions rather than longer emails, texts, Slack messages, or Zoom calls. Whereas there are many different locations to document short-form video as of late, most of those exist in the social media area which isn’t acceptable for a work surroundings. Nor does it make sense to ship a video you’ve recorded on your phone as an e mail attachment, while you actually simply need to examine in with a colleague or say whats up.

Popcorn, on the different hand, helps you to create the quick video after which ship a URL to that video anyplace you'd need add a private touch to your message.

For instance, you would use Popcorn in enterprise networking state of affairs, the place you’re attempting to join with somebody in your business for the first time — aka “chilly outreach.” As a substitute of simply blasting them a message on LinkedIn, you would additionally paste in the Popcorn URL to introduce your self in a extra pure, pleasant style. You might additionally use Popcorn together with your group at work for issues like day by day check-ins, sharing progress on an ongoing undertaking, or to greet new hires, amongst different issues.

Movies themselves could be up to 60 seconds in size — a time restrict designed to maintain Popcorn customers from rambling. Customers may also choose to document audio provided that they don’t need to seem on video. And you may enhance the playback velocity in the event you’re in a rush. Customers who need to obtain “pops” might additionally promote their “popcode” (e.g. attempt mine at U8696).

The concept to deliver short-form video to the workplace comes from Popcorn co-founder and CEO Justin Spraggins, whose background is in constructing shopper apps. One in all his first apps to achieve traction again in 2014 was a Tinder-meets-Instagram experience called Looksee that allowed customers to join round shared images. A pair years later, he co-founded a social calling app called Unmute, a Clubhouse precursor of types. He then went on to co-found 9 Count, a shopper app growth store which launched extra social apps like BFF (beforehand Wink) and Juju.

9 Rely’s lead engineer, Ben Hochberg, is now additionally a co-founder on Popcorn (or fairly, Snack Break, Inc. as the authorized entity known as). They started their work on Popcorn in 2020, simply after the begin of the Covid-19 pandemic. However the fast shift to distant work that’s are available in the days that adopted might now assist Popcorn achieve traction amongst distributed groups. As we speak’s distant staff might by no means once more return to in-person conferences at the workplace, however they’re are also rising uninterested in lengthy days caught in Zoom conferences.

With Popcorn, the purpose is to make work communication enjoyable, private and bite-sized, Spraggins says. “[We want to] deliver all the stuff we’re actually enthusiastic about in shopper social into work, which I feel is de facto vital for us now,” he explains.

“You work with these individuals, however how do you — with out scheduling a Zoom — how do you deliver the ‘human’ to it?,” Spraggins says. “I’m actually enthusiastic about making work merchandise really feel extra social, extra like Snapchat than utility instruments.”

There's a lot Popcorn would nonetheless want to work out to really make a business-oriented social app work, together with including enhanced security, limiting spam, providing some type of reporting circulate for dangerous actors, and extra. It should additionally finally want to land on a profitable income mannequin.

At present, Popcorn is a free download on iPhone, iPad and Mac, and presents a Slack integration so you may ship video messages to co-workers instantly in the communication software you already use to catch up and keep in touch. The app in the present day is pretty easy however the firm plans to improve its quick movies over time utilizing AR frames that allow customers showcase their personalities.

The startup raised a $400,000 pre-seed spherical from Common Catalyst (Nico Bonatsos) and Dream Machine (Alexia Bonatsos, beforehand editor-in-chief at TechCrunch.) Spraggins says the firm shall be trying to increase a seed spherical in the fall to assist with hires, together with in the AR area.

Source : TechCrunch

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Hello, my name is Noorridlo Alif Setyawan. I’m a digital marketer and freelance UI / UX designer based in Surakarta interested in digital marketing, graphic design and blogging. I am a young digital dreamer influenced by technology, design and people. I am a dreamer and a fanatic of all digital things. I love minimalist design and clean design.