Once I’ve written about Stationhead prior to now, I’ve centered on how the startup goals to bring the personality and interactivity of a live radio broadcast to streaming music. However CEO Ryan Star stated his ambitions are broader now: “We’re going to be the biggest social audio platform on this planet.”
The startup says it’s rising shortly, with 100,000 monthly active users — a quantity that’s rising by 65% every month — and 500,000 complete users. There are 6,300 hosts on the platform, they usually created almost 2 million reside and recorded streams within the first three months of the 12 months.
COO Murray Levison instructed me that the pandemic has introduced extra artists to the platform as they search for new methods to succeed in their followers. For instance, Cardi B joined the fan show Bardigangradio last month, prompting 132,000 paid streams of her new single on Apple Music and Spotify throughout the broadcast. (Stationhead integrates with both music streaming services — when a DJ cues up a music, it’s truly playing by your account.)
On the similar time, each Star (who co-founded the corporate because of his personal frustrations as an impartial musician) and Levison steered that playing music isn't fairly as central to their imaginative and prescient as it was once. As an alternative, they stated Stationhead is all about reside audio broadcasting, with or with out music.
From a product perspective, Levison stated they’re attempting to construct “the best broadcasting instruments for creators and on a regular basis individuals to make use of.” On the similar time, he added, “Music remains to be on the core of what we’ve constructed. Identical to games are to Twitch, music is our social glue.”
Whereas the corporate emphasizes the reside expertise (which Levison described as “the core worth prop”), Stationhead additionally helps recording exhibits for listening later, and apparently 50% of users are listening to each reside and recorded exhibits. It has additionally been beta testing a tipping feature that can permit broadcasters to monetize their exhibits.
In fact, you possibly can’t speak about social audio with out speaking about Clubhouse, which was attracting 2 million active users each week in January, based on CEO Paul Davison. Levison steered that the excitement round Clubhouse has additionally benefited Stationhead as potential acquirers and traders get extra enthusiastic about social audio. And Star argued that the businesses are taking very totally different approaches.
“It’s within the identify Clubhouse, it’s unique,” Star stated. “It’s about social climbing and getting nearer to the stage. [Stationhead is] residing on this planet the place Cardi B was excited to fulfill her followers. We're for the 99 p.c.”
Replace: I additionally reached out to app retailer intelligence firm SensorTower for its newest download knowledge. SensorTower instructed me that StationHead has been put in 349,000 occasions globally, in comparison with 16.3 million installs for Clubhouse. (StationHead says that about 35% of its users are on the online and due to this fact not tracked by SensorTower.)
Source : TechCrunch
Originally posted 2021-04-15 21:43:16.