Final 12 months, Spotify determined to embrace podcasts as a part of the corporate’s bigger communications strategy with the launch of its behind-the-scenes podcast, “Spotify: For the Report,” which has featured interviews with Spotify execs, workers, and trade consultants about music, tech, and podcasting. As we speak, the corporate is increasing on its in-house podcasting strategy with the debut of two more communications-related podcasts focused on addressing particular industries, together with creators, leisure, shopper developments and life-style lovers, and the enterprise and monetary neighborhood.
The new applications will launch all through the month of October, with the primary being “Spotify: Uncover This,” which arrives on October 14. This podcast will embody insights on “music, podcasting, cultural moments, and developments,” and will feature a mixture of music, artist interviews, and different “surprises,” the corporate says.
To present you an concept of the kind of content material it is going to supply, the primary episode will take a dive into the evolution of nation music and showcase rising artists.
The opposite new program, “Spotify: Mic Test,” arrives on October 19 with a spotlight on creators.
Along with its work with music artists and labels, Spotify has been working to embrace the podcast creator neighborhood with its acquisition of podcast-related corporations through the years, together with numerous studios and creation instruments, like Anchor. It has additionally been working to assist creators higher monetize their efforts with the launch of new advertising products, paid subscriptions, engagement tools, and integrations that will enable creators to attach their present subscriber base to Spotify’s platform. It additionally launched a social audio app, Spotify Greenroom, the place it is going to host stay content material.
“Mic Test” will broaden on Spotify’s creator commitments by providing a number of conversations with each musicians and podcasters alike. The present will embody unique recordings and private tales from this group of worldwide creators, all of which can stay unique to Spotify.
The corporate can also be bringing again its flagship present, “For the Report” for a 3rd season on October 26. This present will proceed to supply Spotify’s commentary on product and monetary news, like its earnings experiences, product launches and different enterprise updates.
Nonetheless, this season, the corporate will make “For the Report” even more of an space for breaking news, saying that it will likely be the one place the place it is going to share sure enterprise updates.
“From the beginning, Spotify has all the time had a singular story to inform and an ambition to inform it our personal method,” stated Spotify’s Head of International Communications, Dustee Jenkins, in an announcement. “The ‘Spotify: For the Report’ podcast was launched final 12 months and served as an essential step in constructing our broader audio communications channels. Now we're excited to share that we’re increasing and launching two further shows that can enable us to talk to every of Spotify’s audiences more straight – in regards to the subjects they care most about,” she stated.
Source : TechCrunch