Spotify earlier this yr began beta testing new features to make podcasts extra interactive via using listener polls and Q&As. In the present day, the corporate says these features will develop into publicly accessible to all creators via its podcast creation app, Anchor.
To make use of the new options, creators who publish and distribute utilizing Anchor might be ready to publish a query or ballot alongside their episode. At current, Anchor helps including only one ballot and one Q&A to a person episode, not a number of.
When the podcast is printed on Spotify, the polls and Q&As will seem on the backside of the podcast’s episode web page on the Spotify mobile app, each iOS and Android. Listeners can then observe the immediate to reply to the ballot or Q&A within the app.
After responding to the ballot, listeners will instantly have the option to view how the remainder of the podcast viewers voted to allow them to see how their very own solutions stacked up. However their Q&A responses are delivered privately to the podcaster. The podcast creator can select to pin particular responses that may seem publicly beneath the query. These will display the listener’s Spotify username, so the feature needs to be used with that in thoughts. In different phrases, this feature is the podcast equal of the radio call-in — besides it’s not reside or recorded audio from the listener, it’s textual content.
These features have been in testing earlier than in the present day’s public launch with lots of of creators all year long. Throughout this time, the corporate says creators have used Q&As to ask for recommendations for future visitors, get suggestions about matter alternative and format, and add gamification components to their packages, the place listeners are inspired to return to hear what the hosts say in regards to the listeners’ response.
The new features are actually being made accessible to any Anchor creators and Spotify users in 160 markets world wide. This isn't Spotify’s complete world footprint, which is in the present day 178 markets per its website. However it's a giant majority.
Interactivity is only one method that Spotify has been working to revamp the standard podcast expertise. The corporate has additionally rolled out paid podcast subscriptions, a mixed “Music + Talk” show format, and an app for hosting “live” shows, referred to as Spotify Greenroom.
Source : TechCrunch